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Antelope Omni-Channel Platform Acquires Pet Well being Model Ark Naturals

3 min read
Antelope Omni-Channel Platform Acquires Pet Well being Model Ark Naturals

Press launch: Antelope

Antelope, an omni-channel, pet wellness platform centered on delivering high-quality, pure pet services and products, has introduced its acquisition of Ark Naturals Firm, an business main pet well being and wellness model. Ark Naturals will proceed to function beneath its model identify inside Antelope and Michael Stoeckle will proceed as CEO.

Jay and Susan Weiss, founders of Ark Naturals, began the corporate in 1996 with the objective of offering the perfect merchandise for pets. At the moment, the corporate has established itself as an innovator and chief within the house by providing pure, science-backed merchandise that work collectively to create an intentional routine designed to maintain pets wholesome and enhance the standard of their lives. Ark Naturals has over 70 SKUs and focuses on 5 product classes – dental, hip and joint, pores and skin and coat, senior, and wellness. Ark Naturals’ revolutionary merchandise within the dental class, together with its Safety+ Brushless Toothpaste chews that truly cease plaque and tartar buildup earlier than they begin, have helped the corporate develop to greater than 12,600 areas throughout PetSmart, Petco, Complete Meals, e-commerce websites, unbiased pet shops, and lots of others.

Antelope was launched in August 2021 by Alpine Buyers, a people-driven non-public fairness agency that invests in software program, enterprise companies and shopper companies companies, and founder and CEO Wendy Wen, with the mission to construct a next-generation conglomerate of high-quality pure pet manufacturers. Ark Naturals is Antelope’s fourth acquisition and can be a part of Antelope’s suite of pet manufacturers: Bocce’s Bakery, an all-natural, restricted elements pet treats and dietary supplements model, Diggin’ Your Canine and Tremendous Snouts, a number one provider of top of the range pet CBD dietary supplements, well being merchandise and treats, and Doggo, nationwide digital insurance coverage and coaching companies supplier for canine and cats.

“Selecting to associate with Antelope was a straightforward choice. Not solely does Antelope have the experience to assist develop our model and assortment of revolutionary merchandise, however we share the identical core values of integrity, transparency, honesty and ingenuity with the final word objective of conserving our pets completely satisfied and wholesome,” mentioned Stoeckle. “As we enter our subsequent chapter, we’re excited to be taught from one another and proceed to supply the perfect pure merchandise to assist look after our pets.”

“As one of many pioneers within the pure pet product house, we’re excited to associate with Ark Naturals. We are going to work collectively to develop their buyer base, develop their on-line presence and proceed to develop differentiated merchandise,” mentioned Wen. “Since beginning Antelope late final 12 months and with the addition of Ark Naturals, we’re properly on our approach to be a next-generation conglomerate of high-quality pure pet manufacturers.”

Pet possession continues to extend with 70% of U.S. households proudly owning a pet in 2021, which is up from 67% in 2019 and 62% in 2011. Along with the rise in pet possession, 83% of younger, prosperous pet house owners mentioned they’re prepared to pay a premium on pure pet merchandise.1

Lincoln Worldwide LLC served as monetary advisor to Ark Naturals and Morrison & Foerster served as authorized counsel to Antelope.

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