Petco Expands Widespread WholeHearted Line with New, Human-Grade Contemporary Meals for Canines

“Pet dad and mom are driving one of many largest developments the pet business has seen as they more and more hunt down contemporary, human-grade meals for all family members,” stated Petco CEO Ron Coughlin. “Led by Millennial and Gen Z pet dad and mom who’re hyper targeted on their pets’ well being and wellness, we’re seeing the premiumization and pet humanization developments proceed to develop. WholeHearted Contemporary Recipes will assist meet this demand towards high-quality meals, whereas taking part in a key function in Petco’s management within the contemporary and frozen house that’s anticipated to develop to $4 billion by 2025.”

Co-developed with JustFoodForDogs, a contemporary and frozen pet meals pioneer model and long-standing Petco vendor, the brand new line of WholeHearted Contemporary Recipes is comprised of human-grade components and formulated beneath veterinary steering. In accordance with WholeHearted’s Complete Pet Vitamin philosophy — providing an assortment of merchandise to assist assist pets’ excellent weight, urinary and intestine well being, joint assist, and pores and skin and coat safety — Petco’s new WholeHearted Contemporary Recipes line contributes to a canine’s excellent weight and intestine well being. The meals, which embrace hen and greens, beef and greens, and fish and greens, start at simply $6.79.

“With many pet dad and mom already targeted on supporting their pets’ entire well being by feeding them high-quality vitamin, plus the good success of our private-label pet meals model, WholeHearted, we noticed a transparent alternative to put money into serving to households bridge the hole between contemporary, human-grade pet meals recipes crafted beneath the steering of veterinarians and an uncompromised, inexpensive worth,” stated Petco Chief Merchandising Officer Amy School. “We’re thrilled to assist extra pet dad and mom give their pets’ bowl an actual increase, particularly throughout this time.”

Even within the present macro-economic setting, pet meals and treats — together with the contemporary and frozen vitamin section — stay a powerful staple with no vital indicators of pet dad and mom buying and selling down. In actual fact, buyer developments present as soon as households discover the vitamin that works for his or her pets’ wants, they usually change into loyal to that model or product.**

“We’re thrilled to be taking our partnership with Petco to new heights with WholeHearted Contemporary Recipes, stated Julian Mack, CEO of JustFoodForDogs. “We would like each canine to reside a wholesome, energetic life, and expertise the facility of meals backed by science — our partnership with Petco performs a key function on this mission.” 

Insights present greater than 90% of JustFoodForDogs consumers at Petco buy via Petco pet care facilities+, and contemporary and frozen pet vitamin clients make extra frequent journeys to Petco and purchase extra. With Petco’s infrastructure well-suited to assist demand for contemporary and frozen pet vitamin, WholeHearted Contemporary Recipes will probably be obtainable in frozen type at most Petco pet care facilities in early September — with refrigerated choices deliberate for the long run. Pet dad and mom may have entry to quick and handy entry to the frozen meals via and the Petco app, together with same-day supply, and purchase on-line, pickup in retailer. Petco will proceed to be the unique, nationwide brick-and-mortar retailer to supply JustFoodForDogs.

By leaning into greater than 55 years of pet vitamin experience and partnering with main veterinarians and pet nutritionists, Petco crafted and launched WholeHearted recipes that exceed Petco’s vitamin requirements in 2016.  WholeHearted’s supply of high-quality vitamin at an inexpensive worth rapidly grew to become a key differentiator and success driver for the private-label model.

*See how Petco defines synthetic components at

**Supply: 2022 and 2021 Petco shopper surveys of greater than 1,000 U.S. pet dad and mom.

+Supply: Petco inside buyer knowledge.

About Petco, The Well being + Wellness Co.:
Based in 1965, Petco is a category-defining well being and wellness firm targeted on bettering the lives of pets, pet dad and mom and our personal Petco companions. We have persistently set new requirements in pet care whereas delivering complete pet wellness merchandise, providers and options, and creating communities that deepen the pet-pet father or mother bond. We function greater than 1,500 pet care facilities throughout the U.S., Mexico and Puerto Rico, which provide merchandise, companion animals, grooming, coaching and a rising community of on-site veterinary hospitals and cell veterinary clinics. Our full pet well being and wellness ecosystem is accessible via our pet care facilities and digitally at and on the Petco app. In tandem with Petco Love (previously the Petco Basis), an impartial nonprofit group, we work with and assist 1000’s of native animal welfare teams throughout the nation and, via in-store adoption occasions, we have helped discover properties for greater than 6.5 million animals. 

Cautionary Observe Relating to Ahead-Wanting Statements
This press launch comprises forward-looking statements inside the which means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Trade Act of 1934, as amended, regarding expectations, beliefs, plans, goals, targets, methods, future occasions or efficiency and underlying assumptions and different statements which can be apart from statements of historic reality. Though Petco believes that the expectations and assumptions mirrored in these statements are cheap, there will be no assurance that these expectations will show to be right. Ahead-looking statements are topic to many dangers and uncertainties, together with the danger components that Petco identifies in its Securities and Trade Fee filings, and precise outcomes could differ materially from the outcomes mentioned in such forward-looking statements. Petco undertakes no obligation to replace publicly any forward-looking assertion that it might make, whether or not because of new info, future occasions or in any other case, besides as could also be required by relevant legislation, regulation or different competent authorized authority.

Media Contact:
Ventura Olvera
[email protected]  

SOURCE Petco Well being and Wellness Firm, Inc.

Petco Expands Widespread WholeHearted Line with New, Human-Grade Contemporary Meals for Canines

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